Logo Usage Guidelines

Abu Dhabi is witnessing widespread growth and development on the economic, social, administrative, cultural and humanitarian level that is instantly recognisable.

The role played by Abu Dhabi continues to grow under the leadership of H.H. Khalifa bin Zayed Al Nahyan,. President of the UAE, Ruler of Abu Dhabi. And in line with our wise leadership and the nationalistic vision inspired by the guidance and dedication of H.H Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi. Deputy Supreme commander of the UAE Armed Forces and Chairman of the Executive Council, it was inevitable that this renaissance would find a horizon for further achievement on the government level.

Such and comprehensive renaissance and successful boom would not have been possible had it not been for the use of modern methods and technologies of the highest standards of quality at all levels, particularly where it concerns identity branding.

This guide represents the inevitable outcome of all of those efforts and serves as the starting point to put in place specific and fixed criteria for the identity of the General Secretariat of the Executive Council in Abu Dhabi.

The objective of this guide is t prevent potential misunderstanding or distortion which may affect or alter this identity. The content cannot be subject to any amendment or modification, nor can it be subject to any major or partial additions without the written consent of the relevant authority.

We, therefore, hope that all concerned parties collaborating with the General Secretariat will adhere to the contents of this guide in order to ensure high quality and efficient implementation, and ensure the continuity of the existing cooperation.