Abu Dhabi Government Logo Usage Guidelines​

 General Secretariat of The Executive Council has developed and redesigned the Government of Abu Dhabi Crest brand identity, reflecting the emirate’s cultural and traditional heritage in line with the existing tourism brand identity for Abu Dhabi. The updated Government of Ab​u Dhabi Crest consists of a number of core brand elements that aims to achieve consistency and compatibility.

The release of the "Government of Abu Dhabi Brand Guidelines" manual took place to provide detailed descriptions of the core brand elements, including advertising, stationery, environment branding and supporting design templates. Its primary role to prevent any misunderstanding or falsification that might occur on the brand’s use. The brand manual is not subject to modification, changes or partial additions unless there was a written agreement from the specialized entity.
We hope that all concerned entities adhere to the contents of the brand manual, and ensure the best use and consequently confirm the high status of the emirate of the Government of Abu Dhabi Crest brand identity.
To download the guidelines, please click here


General Secretariat of The Executive Council Logo Usage Guidelines

Abu Dhabi is witnessing widespread growth and development on the economic, social, administrative, cultural and humanitarian level that is instantly recognisable.The role played by Abu Dhabi continues to grow under the leadership of HH Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, Ruler of Abu Dhabi. And in line with our wise leadership and the nationalistic vision inspired by the guidance and dedication of HH Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Deputy Supreme Commander of the UAE Armed Forces and Chairman of the Executive Council, it was inevitable that this development would find a horizon for further achievement on the government level.

Such a comprehensive development and successful boom would not have been possible had it not been for the use of modern methods and technologies of the highest standards of quality at all levels, particularly where it concerns identity branding.​

For brand consultancy and general inquiries, or for necessary approvals required to use the Abu Dhabi Government Brand please contact:

The Brand Support Team
Office of Government Communications
General Secretariat of the Executive Council